April 13th, 2009

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The Naked Pun: Part 2

The Naked Pun: Part 2

The pun is the tabloid journalist’s weapon of choice. If used wisely, it can deliver a penetrative blow into the reader’s brain that neatly and wittily sums up the story that will follow.
This week Federico Macheda’s cracking winner on debut led to a strong on good puns, ranging from The Sun’s ‘Mach of the Day’ to [...]

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Quotes

“Write a column - fill your word count - publish - move on and repeat. It's a job which demands sharpness, urgency and an ability to find the angle. It isn't easy - but it helps if you don't think your readers will remember what you wrote a week ago... more

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