April 14th, 2009

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Odds and quotes - joining the dots to the new Chelsea manager

Odds and quotes - joining the dots to the new Chelsea manager

Does anybody take any series of words spoken about football seriously? It dawned on us as the Chairman of Chelsea, Bruce Buck, finally said something on the record and official about the plans for the new season, and particularly about their managerial plans. As we ran the rule over the words, however, we noticed how [...]

Non-story alert: ‘Rivals still fearful of Federer’

Non-story alert: ‘Rivals still fearful of Federer’

The art of the story about nothing is a very useful one for a journalist to learn. You’ll doubtless have seen “manager happy with win” types of article fill the pages of a website or the inches of a newspaper column. One would think that that the idea of news based on the things people [...]

What the Froch?

What the Froch?

He’s one of the most exciting fighters in Britain, the only fighter with a meaningful championship belt, and he’s putting it all on the line a week on Saturday against a big American star, but Carl Froch won’t be gaining the exposure that he requires, as no UK TV company has been prepared to pay [...]

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Quotes

“Write a column - fill your word count - publish - move on and repeat. It's a job which demands sharpness, urgency and an ability to find the angle. It isn't easy - but it helps if you don't think your readers will remember what you wrote a week ago... more

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